Sunday, October 16, 2011

A Muslim to fit western tastes?

I'm not sure if Boeing wanted to reassure western travelers that Muslims were not only safe, but glamorous, just like our own best images of ourselves; or to suggest to Muslims that flying Boeing's new 747-8 Intercontinental would make them glamorous (and, thus, less likely to be summarily removed from airline flights, like poor Irum Abbasi), but from anything I think I know about Muslims, Boeing has laid an egg with the photo in their new ad campaign.

What in Allah's name were they thinking of? Muslim women don't wear the hijab gaping oh-so-slightly open to reveal a tantalizing hint of hair, and no self-respecting Muslim woman would be caught dead in a pose that suggested that (a) she was intrigued by the non-believing male behind her and that (b) she was perhaps subsconsciously inclined to loosen the hijab just a little bit more, to attract his notice.

Are these people cracked? Do they think they are in some way doing Muslims a favor by portraying them this way? I for one tend to take a pretty dim view of the way Islam affects women, but aside from that, chastity seems to be something that the advertising industry just doesn't get.

© Michael Huggins, 2011. All rights reserved.


Lex said...

A truly insane ad; I hadn't seen it before now. Cracked? lol...make that stupid and inane.

Alyson said...

Lol. When I see ads like this, or even certain movies, songs, etc., I think... How could all the adults involved in the making of this find it acceptable enough to release?